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The Ingredient insider brand element


Food and beverages are one of the first categories that most people start with on our healthier lifestyle journey. However, an overload of product choices, claims, diet and fitness recommendations, and influencer suggestions make it difficult to determine what is truly safe and sustainable. Complicating matters, many “healthy” foods are often associated with unethical or damaging sourcing, toxic manufacturing or packaging, and general environmental degradation.

Elizabeth spent 15+ years in the food and beverage industry, helping brands and retailers sell products to consumers through strategic marketing plans, brand management, product development, and sustainability initiatives giving her an inside view into the many practices and claims that can confuse shoppers. She has a particular passion for helping consumers cut through the clutter of these claims, focus on the environmental and human impact of products and specific ingredients, and will help you find foods that you can feel good about purchasing for yourself and your loved ones. 

Commonly addressed items: poultry, meat, seafood, dairy, canned goods, baked goods, coffee and tea.

Tony’s Chocoloney Chocolate


Affiliate Disclosure: I may earn a commission or other revenue, at no additional cost to you, when you click on these links and/or purchase
products that I recommend. I only feature products and brands that I have thoroughly researched and/or use myself so you can shop with confidence.

The full Disclosure can be found in the Terms of Use

Elizabeht Boulos working on her laptop


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Non-Toxic Living Blueprints

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Detailed Product Analyses

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Elizabeht Boulos working on her laptop


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